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All things Pharma


Exclusive insight into pharma marketing, brand planning and commercialisation.


Pharma compliance in a digital world

Rina Newton examines the European Federation of Pharmaceutical Industries and Associations (EFPIA) Code’s Principles for the use of digital channels. We’ve heard it so many...

Four tips for preparing your 2022 marketing strategy

I’ve spent the past two decades working in marketing...

Tech-enabled pharma marketing strategies

Palm trees bend and sway in hurricane-force winds that...

Improving the patient treatment pathway

A clear, appropriate and best practice-based patient treatment pathway is crucial. Explore how to review an existing pathway to identify improvements. At a time of...
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Brand planning for pharma companies

As the Health and Care Bill begins its journey through parliament, how will structural changes to the NHS landscape influence brand planning within pharma...


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Pf Webinars: Shaping healthcare markets to serve real brand purpose

Pf's third FREE webinar in conjunction with Triducive and E4H focused on shaping healthcare markets to serve real brand purpose. As healthcare markets evolve, the...

VR learning platform launched in response to COVID-19

Onyx Health are to launch a new VR Learning Platform in response to COVID-19....

Winning pharma brands: Changing the rules of a market

Understanding the bigger questions that winning pharma brands ask to change the market and...

Pf Webinars: Pharma and Integrated Care Systems – How to make your brand relevant

Pf is proud to announce a new FREE webinar series with Triducive. The first...


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