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Opinion

Exclusive opinion and thought-leadership on news and topical trends in pharma and healthcare.

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Building successful partnerships with scientific due diligence

Poor preparation during scientific due diligence can scupper mergers, acquisitions and partnership agreements in the biopharma sector. Here, Diane Seimetz, Principal Consultant at Biopharma...

Is technology in vascular care the key to more responsive treatment?

In the midst of a once-in-a-generation public health crisis, our world-leading health service has been pushed to its very limits. Much has already been...

The Trust Equation: how to transform partnerships

Fiona Bride, Director of Market Access, Novartis Pharmaceuticals UK,...

The Brand Manager’s Digital Toolkit

Your customers’ expectations have changed; are you ready for...

Pharma compliance in a digital world

Rina Newton examines the European Federation of Pharmaceutical Industries and Associations (EFPIA) Code’s Principles for the use of digital channels. We’ve heard it so many...
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Making pharma marketing more meaningful

Joanna Stephenson, MD at PHD Marketing, explores how ‘green’ communications in pharma can be sincere but strategic. Across the diverse and exciting over-the-counter (OTC) pharma...

Exploring spin-offs as a strategic option

"Perhaps buoyed by the many positive examples of pharma spin-offs over the years, companies are seeing the spin-off model as an important and potentially lucrative strategic option"

Future proofing employee skills

As pharma employees start returning to the workplace, David Reilly examines key learnings from in-house educators and reflects on how pharma can re-augment staff skills...

From policy to practice: get ahead of the curve in 2022

As the curtain drops on another remarkable 12 months, what are the four critical...

Urgently upskilling your team demands a strong strategic partner

The pandemic has undeniably transformed the way pharma sales representatives engage with healthcare professionals...

Personalised medication: Why dosage is so important

Rizvan Faruk Batha MPharm, PGDip GPP, IPresc, MRPharmS, Superintendent Pharmacist and Director of Operations...

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