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All things Pharma

Medica 2007: a global market


Medica 2007: a global market

More than 280 UK companies descended on Germany to take part in Medica, the world’s largest healthcare trade fair, held in Dusseldorf from 14–17 November 2007. The leading global exhibition for the medical devices sector, Medica attracted more than 130,000 visitors. A total of almost 4,800 exhibitors from 65 nations – a record figure in the history of the event – presented innovative products and services for the healthcare of the future.

The main topics of the accompanying congress were the electronic health card, telemedicine and new media. Presentations on Wednesday, November 14, focused on the electronic health card and professional ID cards. On Thursday, the focus was telediagnostics and its new developments: ultrasound, gene analysis, imaging and endoscopy. On Friday, there was a debate on doctors and telemedicine. Saturday’s presentations focused on information transfer.

Products on display

The Medica 2007 exhibition was structured into product groups presenting the entire range of products, systems and services for hospital and outpatient care, including medical devices, diagnostics, physiotherapy, consumables, IT applications and facility management.

A major aspect of the exhibition was current innovations for medical imaging and IT developments in the field of electronic patient records and medical data networks. Another key aspect was products used by patients in the community, including remote monitoring and diagnostic applications.

Running concurrently with Medica was CompaMED, High Tech Solutions for Medical Technology, a trade fair for components, parts and raw materials for medical manufacturing. CompaMED is also experiencing an upswing: the number of exhibitors has risen by 45% since 2006. The exhibition showcased a range of high-tech solutions for use in the medtech industry.


This year the Association of British Healthcare Industries (ABHI), supported by UK Trade & Investment, took a pavilion of more than 90 innovative medical companies who are at the forefront of product technology development and services worldwide.

Minister of State for Trade and Investment Lord Jones of Birmingham said: “It is well known that the UK punches well above its weight in the Medical sector. We are a leader in developing cutting-edge healthcare products for the world market. Every year at Medica, small innovative companies can join forces with the major players to present a showcase on a scale unrivalled worldwide.”

John Wilkinson, Director General of the ABHI said: “UK medical technology companies are highly respected within the global Medical community as world leaders in innovation and quality. For many small and medium-sized UK companies this exhibition is an integral part of their export strategy, providing an essential gateway to new markets. ABHI is proud to be taking a leading role in organising the participation of many of these groundbreaking UK companies.”

In association with ABHI, UK Trade & Investment has organised a directory of UK exhibitors at MEDICA, detailing every company and their products and services. This can be found online at www.uklifesciences.co.uk/Medica.

Some of the exhibiting companies were:

  • AFOS (NSE) Ltd, exhibiting its extensive range of laboratory, mortuary and operating theatre equipment.
  • Malem Medical, exhibiting its range of Enuresis Alarms to combat bedwetting.
  • Inditherm Medical, showing revolutionary patient warming systems using its patented flexible polymer technology.
  • P3 Medical Limited – launching the new Papworth Bivent double lumen tracheal tube to assist safe lung isolation.
  • Infutech Ltd – launch of unique needle safe subcutaneous infusion system.
  • Fertility Focus – exhibiting the Fertiloscope, a unique minimally invasive instrument for the early diagnosis and immediate corrective surgery of certain abnormalities that can cause female infertility.
  • Exmoor – launching the innovative new product Epidrum, which gives a signal to the anaesthetist when they are in a position to introduce the catheter and feed in the anaesthetic.
  • Bedfont Scientific Limited – launching two new state-of-the-art touch screen technology monitors that address infection control issues.
  • Hydro Physio – launching the new Focus treadmill, which utilises the properties of water to assist rehabilitation.


Medtech from the Midlands

West Midland manufacturers were well-represented at Medica 2007. The regional membership organisation Medilink West Midlands secured two stands at the show, providing a cost-effective sales opportunity for companies wanting to reach global customers.

The stand at Medica showcased 15 companies’ products, generating interest and sales leads. The MedilinkWM team gathered nearly 150 sales leads that will be available to member companies.

“Exhibiting at Medica is an absolute must for Warwick Sasco,” said Darby Booth, Managing Director of the medical plastics company. “We meet with existing distributors and find new contacts in our target markets. Working with Medilink and ABHI is ideal for UK companies.”

Healthcare from Yorkshire and Humber

Member companies of Medilink Yorkshire and Humber saw commercial opportunities opening up at Medica 2007.

Chris Truman, Managing Director of Hydro Physio (see above), said: “Medica was a great opportunity for us to meet with our current distributors – from areas such as Greece, Korea and Australia – and to source new ones. We also saw a high level of interest from end users such as physiotherapists and rehabilitation specialists.”

Also showcased at Medica 2007 was an innovative leg support system created by Salitas (see our Product News section). Richard Wilson, Managing Director of Salitas, said: “Medica allowed us to meet potential distributors from areas across the globe, including India, France, Ireland and Saudi Arabia. It was also a great platform for us to forge excellent network links with fellow exhibitors.”

Medica 2007 also saw Ulsys exhibit a pressure monitor that increases the accuracy of leg ulcer treatment. Mick Karol, Managing Director of Ulsys, said: “Our innovation saw interest from distributors and manufacturers in areas such as Holland, Australia, Hong Kong and the UK.”

M.A.S. Medical showcased its ‘Visual Therapy’ nature images for the clinical environment. John Coe, Director of M.A.S. Medical, said: “As well as interest in our nature images, Medica brought us companies looking for us to distribute their radiology products from areas such as North America, France and Spain.”

An innovative case that allows patients to carry home peritoneal dialysis kits was exhibited by CP Cases. Edward Sloper, Marketing Director of CP Cases, said: “Medica was a key show for us to exhibit our range of bags and cases, which play a significant role in improving the delivery of medical products.”

Vernacare was at Medica to exhibit its infection control solutions. Greg Cranfield, Export Director of Vernacare, said: “Medica was a great opportunity for us to meet with our existing distributors and our new Swedish distributor, and to create partnerships in new locations across the world.”

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