- Advertisement -
- Advertisement -
- Advertisement -

Find a job

Subscribe for free

All things Pharma

The show must go on…

NOW THE POST-CHRISTMAS BLUES have faded and you’ve joined a gym, asked for a pay rise, given up smoking and cleaned the car, it’s time to get down to business. The theme of our February issue is ‘Reaching new customers’. A major way to access new markets in healthcare is through exhibitions. Our Industry article from Medilink Yorkshire and Humber looks at how medical technology companies can reach a global market by promoting their innovative products at international exhibitions such as Medica and Arab Health. As we know, the NHS is the largest health delivery organisation in the world, but it is a tribute to the British medical device industry that its innovations could make a difference in emerging markets such as Brazil, China and India.

‘Exhibition Blues’, by the irrepressible Gerry Duffy, looks at the same theme from the viewpoint of those actually wearing the badges and handing out the novelty cup cakes at the company stand. Gerry provides a humorous but, sadly, accurate appraisal of some of the most common behaviour on display at trade shows. If you’ve ever spent the best part of a day in Exhibition Hall G, deliberately hiding behind the laptop on your stand while an army of potential customers marches past, you’ll know what Gerry is talking about. An exhibition is a rare opportunity to network and to get the message across to new customers – so why waste it?

The concept of reaching new customers is reinforced by our first look this year at the planned reconfiguration of emergency services. These controversial new proposals have been met with widespread national condemnation as PCTs up and down the country campaign to keep their A&E hospitals open. But love them or loathe them, the new measures may provide new opportunities for healthcare companies. Many A&E departments are due to be replaced with a network of specialist treatment centres, which will bring with them new customers for the medical device industry. In addition, emergency nurse practitioners and paramedics will undoubtedly become more important targets for the healthcare sector.

So what of your role as sales and marketing professionals trying to reach this evolving market? As ever, we bring you a range of articles to assist your career development. This month we look at how current employment legislation is designed to help you find a balance between your professional and domestic life. When the Work and Families Act is fully implemented this April, further opportunities for more flexible working will be created. We also look at the advantages of competency-based interviews, and provide some motivational strategies to give sales and marketing teams the cutting edge.

February is the shortest month, but On Target will help you to make sure that you’re not running short of time, customers or ideas. The medical technology industry is breaking boundaries and changing lives across the world. Don’t fall behind!

Chris Ross


- Advertisement -
Previous article
Next article


- Advertisement -



Sign up to receive our digital newsletter, for all the essential headlines, Jobs of the Week and thought-provoking features.

Claim my free subscription