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The power of consented HCP data
Emma Hedges, Digital Marketing and Business Insights Manager at The Studio, Uniphar’s in-house marketing and creative agency, shares her insights on the power of...
Hybrid sales: The power of combining human connection and digital channels
While technology is undeniably a valuable tool in today's...
Q&A: Brand optimisation – Maximising pharma’s commercial impact
It’s not too late to close out 2023 with...
PM Society Digital Awards Winners 2022
Now in its 13th year, the PM Society Digital Awards celebrate the best in digital communications within the pharmaceutical and healthcare sectors. Judges include...
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HCP engagement solutions: Why being present isn’t enough
Have you invested in the digital engagement of healthcare professionals (HCPs)? Are you preparing for the future? When it comes to engaging HCPs online,...
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PM Society Digital Awards Winners 2021
Winners from the 12th PM Society Digital Awards have been announced after the event was held online for the second year in a row,...
Four tips for preparing your 2022 marketing strategy
I’ve spent the past two decades working in marketing roles within the global pharma...
Tech-enabled pharma marketing strategies
Palm trees bend and sway in hurricane-force winds that could topple an oak or...
Improving the patient treatment pathway
A clear, appropriate and best practice-based patient treatment pathway is crucial. Explore how to...
