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Marketing

Exclusive insight into pharma marketing, brand planning and commercialisation.

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Four tips for preparing your 2022 marketing strategy

I’ve spent the past two decades working in marketing roles within the global pharma and biotech industry. Sexy, I know. I’ve seen my fair...

A true omnichannel approach in pharma: Replicating retail

What can pharma learn from retail when it comes...

How pharma can enhance its digital presence

With COVID-19 accelerating online migration this year, the pharma...

Creativity not commercialism is needed in healthcare 

Phil Blackmore discusses why creativity is more important than commercialism in healthcare marketing. In recent months there’s been a lot of talk about the evolution of...
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ABPI Code and promotional emails

Dr Rina Newton, Managing Director of CompliMed, looks at the considerations relating to the ABPI Code of Practice and promotional emails. In the June issue...

MOST READ > MARKETING

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Why are life science companies contracting market access activities?

Sathyanarayanan Krishnamurthy, Vice President – Regulatory Operations at Freyr Solutions looks at contracting out market access activities and how this frees up life sciences...

Mind the generation gap in pharma marketing and market research

Industry came together to explore the impact of the generation gap in pharma marketing...

PM Society Digital Award Winners 2019

Thursday 19th September saw the tenth PM Society Digital Awards take place at The...

The art of customer experience management (CXM)

Magnus Franzen explains why customer experience management is essential to delivering what your customers...

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