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All things Pharma

Dial before you drink

A new mobile phone application intended to help people measure their alcohol intake has been launched by the Department of Health.

The first official alcohol tracker application for mobile phones is now available from iTunes and the NHS Choices website.

It will enable worried drinkers to: estimate their alcohol intake per drink and over a period of time; obtain personalised feedback on their drinking habits; and find local NHS clinics and advice centres.

Public Health Minister Gillian Merron said: “As the festive parties start to build up, this innovative tool will help people keep tabs on their drinking – wherever they are. Sticking within the NHS recommended limits means you reduce the risk of serious conditions such as mouth cancer and strokes.”

Chief Executive of Drinkaware Chris Sorek added: “Efforts to help people keep track of how much they’re drinking over the festive season and throughout the year are a good idea. Trying to stick within the daily unit guidelines will help people avoid the January slump and the long term health implications associated with drinking too much alcohol.”

Alcohol abuse costs the NHS £2.7 billion each year. Heavy drinkers are five times more likely than non-drinkers to suffer mouth cancer and three times more likely to suffer a stroke. 

Gillian Merron

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