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Pf Webinars: Brand Optimisation – Maximise commercial impact with brand optimisation

Pf is proud to announce a new FREE webinar focused on firing up pharma brands and boosting commercial potential.

Register for FREE to join the ‘Maximising pharma’s commercial impact with brand optimisation’ webinar

Are you looking to enhance your brand’s performance to achieve commercial excellence? As we head into brand planning season, it’s critical that you’re on the best path for brand success.

Brand planning can’t be a copy and paste this year – the market has evolved, HCPs are more demanding: they want personalised engagement, tailored to their preferences.

Whether your team leans towards digital, in-person, or a mix of both, brand optimisation has never been more important.

‘Sales reps that share digital content drive 2.5x new patient starts over calls that don’t share content.’1

People, insights, and strategy

Is your strategic audit up-to-date and yielding the optimum brand direction? Are you successfully integrating digital and in-person for maximum ROI?

Brand optimisation unleashes the power of strategy, people, and insights wherever your brand is in its lifecycle, to boost customer engagement.

FREE webinar ‘Maximising pharma’s commercial impact with brand optimisation’

Boost your brands

Diving into brand, market and lifecycle, brand optimisation uses insight-led brand positioning to advise the best next steps, adhering to your KPIs.

It builds ​personalised customer journeys ​to activate valuable engagement, ensuring that your customers have access to quality, relevant multimedia content at any stage of their decision process.​ This then delivers a greater focus on flexibility ​of approach and quality of engagement.​ ​​

Taking both a strategic and tactical approach to bring brands to life with strategy shaped around your objectives, brand optimisation connects each engagement to generate effective campaigns tailored to your customers. These are tied to your brand plan, adhering to your unique KPIs for truly personalised engagement with your target audience.

Levelling up industry

Brand optimisation enables pharma to deliver personalised, integrated, and responsive customer experiences, transforming fragmented data into integrated insights, standardised push messaging into dynamic content, and disjointed statistics into real-time optimisation.

Scalable solutions

Whatever your objectives, budget, and financial goals, brand optimisation brings a full spectrum capability from strategy to implementation. At its heart are six key pillars, and depending on your position, you can build the best approach for your brand.

Want to know more?

Learn how to add scalable brand optimisation solutions to your brand planning by registering for our free webinar, ‘Maximising pharma’s commercial impact with brand optimisation’.

Register today

What’s covered?

  1. Building the optimum brand optimisation mix, drawing on key insights
  2. Releasing the value of real-time optimisation for maximum commercial impact
  3. Relieving prioritisation pressures with comprehensive brand management solutions


This webinar is being produced by Pf Media in conjunction with Uniphar and will be delivered by E4H.

1 Veeva Pulse Field Trends Report, Digital Content More Than Doubles Promotional Response, Jul 2023.
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Emma Morriss
Emma Morriss
Emma is Head of Marketing and Content at Uniphar | Commercial, part of Uniphar. She works with pharma and biotech companies to strategise and deliver highly effective brand optimisation solutions across the brand lifecycle from pre-launch to post-reimbursement.


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