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All things Pharma

The Brand Manager’s Digital Toolkit

Your customers’ expectations have changed; are you ready for your next face to face meeting? Do you have the tools to support your digitally enabled customers? Emma Morriss explores the value of creating a digital toolkit. 

Shifting interactions need dynamic tools. Since we transitioned from face to face interactions with hard copy leave pieces and some digital to support, to a fully digital environment, all engagements have been virtual, all assets digital, and all events online.

Now, as we shift again into a mix of in-person engagement in clinic or at events where people miss the human interaction, networking with peers and making connections, you need the dynamism of digital.

Healthcare professionals want to be contacted in the most convenient way for them, with the information that is most relevant to who they are, where they sit in the product lifecycle and their priorities.

In the main this is digital-first. But how does that work face to face?

A digital toolkit will equip you with all the tools to ensure your customers have what they need when they need it.

Why a digital toolkit?

There are many reasons to invest in creating a digital toolkit.

Firstly, you are maximising your assets. You’ve spent two years developing quality, digital output, but when it’s on a laptop or iPad without Wi-Fi, it’s harder to convey in-person.

With a digital toolkit you can give all clinicians the same level of experience whether meeting in person or virtually. Be consistent, be confident, be informed.

Digitally share information, capture email addresses, update preferences and data consents with a simple conversation, whether you’re discussing clinical data or your latest resource.

With a digital toolkit, the ultimate goal is to reach more customers, wherever they are on the lifecycle and capture that all-important data from a single conversation.

There’s no need to leave them with a leaflet or ask them to visit your website when they have 5 minutes to spare. Invite them to receive relevant information for them and their patients using their mobile device.

Want to share your latest video, research, patient case studies? Send it straight across, let them scan a QR code and it’s there on their device for reading now or later – and pop a data capture in front of it and you can gather consents or update preferences.

Any tools you use with customers can be included in your digital toolkit, and if you’re not sure where to start, we can help.

Digital engagement specialists

At E4H, we’re digital engagement specialists for healthcare. We will support your brand commercialisation with digital assets for in-person and virtual interactions. We’ll develop your assets, your website, and your communications to keep customers engaged with your brand.

The next time to want to ensure your customer is left with useful tools to help improve their patients’ lives, think E4H and we will deliver.

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Emma Morriss
Emma Morriss
Emma is Head of Marketing Operations at E4H.


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