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All things Pharma

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Shining our spotlight on exclusive articles from Pf partners with expertise to share.


What pharma gets wrong about the NHS: four challenges to industry

Oli Hudson, Content Director at Wilmington Healthcare, explores how pharma’s relationship with the NHS could get better. In my time as an NHS educator and...

Sales outsourcing in the changing healthcare landscape

In today's fast-paced healthcare landscape environment, companies are under pressure to stay ahead of the curve and drive revenue growth. One way to achieve...

Pioneering partnerships to reimagine cardiovascular disease in the UK

Marie-Andrée Gamache, Country President of Novartis UK and Ireland,...

Employer branding – your staff retention secret weapon

It may be obvious to say that employer branding...
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Change makers: Why industry should care about clinical networks

Clinical networks are becoming an increasingly powerful force within the new NHS landscape. Oli Hudson explains what they are, why they matter and how...

Adapting for success: Understanding commercial optimisation

"Commercial optimisation can be transformative for pharmaceutical companies’ bottom line"

Triumphs and tribulations: a forecast for 2022

As we move into an uncertain 2022, Wilmington Healthcare’s Oli Hudson picks out three...

A new prescription for primary care brands

Ross MacPhee, Business Development Manager at CHASE examines the growing significance of PCN clinical...

What does commercial recruitment in pharma and Medtech look like now?

"It’s important to recognise that recruitment processes have evolved and are unlikely to completely return to how they were conducted pre-COVID"


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